MARKETING
HINTS & TIPS
Marketing
When selling property,
there’s a fine line between getting market rates or a great price
that provides extra money for a new car and holiday. Employing a
capable and effective real estate agent is the surest way to
achieve the best deal possible. The agent selling your most
valuable asset should understand the property market inside out.
Good sales, marketing and communication skills are also a
prerequisite.
Market
knowledge
According to Richardson & Wrench group franchise
manager, Keith Wiseman, clever pricing is the key to successful
selling. Wiseman says today’s buyer is market savvy and knows
roughly what your place is worth.
“Before
setting a price, agents should understand which properties are
competing against yours locally. The number, price and quality of
other properties on the market will heavily impact buyer spending.
The agent should have a feel for the area and be able to position
your property in a winning position.”
Wiseman says
treat overly high appraisals cautiously. “If the estimate sounds
too good to be true, get a second opinion, because it probably is.
The danger is your property spends too long on the market, forcing
you to drop the price. That’s when buyers think there are
problems.”
Vendors
working closely with their agents always get better results. Open
homes are a prime example of how. Being flexible and making your
home available to buyers at a set time provides agents with time to
focus on the customer. Moreover, it’s an opportunity to present
your property in the best possible light.
Ask the agent
how you should go about presenting your property at the inspection.
Remember, you’re both working towards the same goal; to raise the
most dollars for your property.
Tips
• At open homes remove clutter and use props such as
fresh flowers to make a good impression.
• While Spring is a popular time for selling there may be less
competition in winter.
• Vendor paid advertising ensures your property reaches a larger
number of potential buyers.
|